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Offering A Successful Gift Wrap Service
Offering the option to gift wrap items with a message is a personal service that if done correctly, will enhance your brand image not only with the original purchaser but also with the gift recipient, thus making them a potential new customer. Offering a gift wrap service is a powerful marketing tool for generating new business and although traditionally seen as part of the despatch/operations budget more and more multi-channel retailers are aware that allocating money from the marketing budget in this area can bring real benefits.
To successfully offer a gift wrap/message service it is important to maintain the following:
Accuracy:
Utilising the Integrated Gift Tags all-in-one-sheet design can improve accuracy, reducing the risk of a customer complaint or return due to a mismatched item or at worse, the incorrect message.
A Professional Value For Money Service
Surveys show that a consumer is willing to spend on average £3.95 for a gift wrap service, for this they expect their item to arrive on-time, well presented and with a personal message reproduced on a gift tag representative of a traditional gift tag they would expect to buy in a high street gift/card shop.
By following these basic guidelines a successful gift wrap service can be a valuable revenue stream for your business not only though the added value of each order but also through the new business generated from happy gift recipients. The unique features and benefits of the Integrated Gift Tag combined with our innovative gift wrap bags or boxes offer the perfect platform for such a service.
Both the Integrated Gift Tag and the gift wrap bags or boxes can be produced fully bespoke to meet the most demanding of brand requirements. By offering a complete package and with the knowledge gained from over 20 years experience in print management, EACS can help you to achieve a look that not only represents and enhances your brand, but one that has brand consistency throughout the key gift wrap products.
Some retailers value this service so highly they have even develope it further with fresh new ideas. Current EACS I-Tags client www.beautybay.com has developed a concept where you can blame them if you have forgotten to send somebody a gift for that special occasion. This in essence is a note on the despatch note from beautybay accepting responsibility for the late arrival of a gift. While this goes against the above ideas it has proven to increase repeat orders from existing customers as well as attract new business from the honest approach that beautybay has portrayed to the gift recipient.
Many online retailers are already benefiting from a successful gift wrap/message service utilising the I-Tags range of products, contact us us to see how we can help you to increase your brand awareness and add a valuable revenue stream to your online business.
